|
09/02/16 @ 9:56 pm EST
A Writer’s Commentary: Elliott Serrano talks the Army of Darkness: Election Specialone-shot, now on sale from Dynamite. Cover by Elliot Fernandez and interiors by Diego Galindo. Page OneHey everyone! Elliott Serrano, former series writer for “Army of Darkness”, here with a writer’s commentary for the “Army of Darkness: Election Special.” I had a lot of fun writing it, when I wasn’t banging my head against a wall trying to balance a number of story elements in a comic book about a store clerk turned monster hunter running for president of the United States.For all you millennials, the title is a nod to the political thriller “The Manchurian Candidate.” The book has also been referred to as “Ash For President,” but we’d rather not confuse it with the current ad campaign Starz has going for the “Ash VS Evil Dead” television series. Some folks have asked me if we were inspired by the television show or anything that happened during the show to produce this story, and I’ll just come out and say…nope.The idea of having Ash get involved in the presidential race was proposed by Dynamite Entertainment editor Joe Rybandt as one of several scenarios where we could use the AoD title to comment on the current state of American politics. And after my experience with the “Ash Saves Obama” mini-series, Joe asked me if I’d take a crack at it. I’m glad that I did! So we start off with the image of our hero holding the Necronomicon and recounting some of his previous adventures, this way we get a sense of where this story takes place in Ash’s “timeline.” Page TwoThis image of the Necronomicon screaming came to me in the shower, which oddly enough is when a lot of story ideas tend to pop into my head. I wanted to start the story off with a powerful image, and I couldn’t think of another time when the book behaved in this manner. Notice the little details that artist Diego Galindo puts in Ash’s apartment? I made a note in the script that Ash’s “hovel” not look like the trailer that he lives in in the new series — we didn’t want to get into any problems with the licensors — but Galindo still managed to sneak an Easter egg or two in there. Page ThreeNow we’re off to meet the sidekick for this adventure. Of course when you’re dealing with demons and strange prophecies, you need to bring a psychic into the mix. Originally this character was going to be a man with a daughter who Ash would flirt with, but then I realized that I was just cluttering the story with too many characters and made the medium a woman. She’s named after author and friend Delilah S. Dawson who has written YA novels and even a Star Wars novella. I’d love to see her take a crack at Army of Darkness someday!It should also be noted that the script simply describes Delilah as “a looker.” Diego came up with her appearance all on his own. I wonder if she looks like anyone he knows? I’ll have to ask him if I ever see him. Page FourSo here’s where we set up the dynamic between Ash and Delilah. Of course Ash is the wise-ass who wants to impress the pretty girl. But I wanted Delilah to come across as someone who could hold her own with him. I had this whole backstory in my head about how Delilah grew up in a family of mediums, witches and warlocks, and that she had many adventures of her own before meeting Ash. She’s not going to be a “screaming mimi” in this story, as we’ll see later on. Page FiveIt’s important for Delilah to demonstrate that she is in fact a true psychic medium and not some fraud since her powers really play a vital part in the story. She establishes a link to the Necronomicon and can see everything the demon presence within the book is experiencing… Page Six…which is a threat that is unlike anything Ash has ever faced before (of course it is, this is a 48-page special!) and even has the demon realm frightened. Diego manages to sneak a couple more Easter eggs in this scene, including a cameo by a particular “Evil Dead” demon. By the way, the name of “The Great Darkness” is my tip of the cap to Paul Levitz’ “Great Darkness Saga” from DC Comics’ “Legion of Superheroes”, my favorite Legion story of all time. Page SevenAt this point, Ash is justified in being skeptical of anything the Necronomicon Ex Mortis says to him. It’s not as if the book has ever done him any favors. I even have Ash call back to a particular adventure he went on when I was writing the main series. But having Delilah share the vision is where we establish that this appears to be a credible threat and not something the Necronomicon is making up to send Ash into a trap. Page EightWe then introduce the political element of the story and the potential “agent” of the Great Darkness, who we learn is one of the candidates running for President of the United States. This makes things a bit more complicated considering the solution the Necronomicon has for dealing with the agent, which makes Ash really uncomfortable! Page NineThe “solution” also made the Dynamite Entertainment legal department uncomfortable as well since publishing a comic about a character out to kill a presidential candidate is problematic — to say the least — especially in the current political climate. It was important to emphasize that Ash wasn’t all too keen on his mission, and that there could be some hidden agenda that he hadn’t discovered yet. Still, having Delilah along lends some credence to the threat and let’s face it, Ash isn’t all that bright, so he needs a smarter head around to point him in the right direction. Page TenNow we see the state of the presidential election in the AoD universe, where the candidates are very similar to the ones from our world but with some noted differences. For legal reasons we couldn’t use the actual presidential candidates, so I created amalgams and mixed up the traits a bit. Senator Brock Anders is the Democratic candidate, who in the script I described as a “college professor-looking type” to account for his appeal to younger voters. And also account for Ash’s eventual disdain for him. Page ElevenWe then switch over to the Valerie Sexton rally where I dropped some in-jokes that political wonks (like me) will enjoy. The original name of Senator Sexton went through a change because “Chilton” sounded it bit too much like a certain former Secretary of State and New York Senator. Yet another thing that legal got a little nervous over. Page TwelveNow, if I get hate mail over this book, I’m guessing it’ll be for this part of the story. Nobody likes it when you poke fun at third party candidates, but in the AoD universe, everyone is fair game! Introducing the 3rd party made perfect sense here, though, and opened up some interesting possibilities. Page ThirteenAs I was hashing out the plot, I wasn’t quite sure how Ash fit into the story as a potential “candidate”, or if at all. Going through plot ideas, at one point I thought that instead of being a candidate, Ash could be on the fringes of the campaign. He’d be like one of those conspiracy theorists who believes that 9/11 was an inside job, or that Obama was a secret Muslim who was born in Kenya. You know, a nutjob, but a nutjob we liked because we knew him.And again, I found that I was needlessly cluttering the story with overly clever plot points when the most straightforward solution worked best. I also realized that not having Ash in the midst of the race would be a disappointment to many of his fans. The book is often referred to as Ash for President, and I didn’t want readers to feel misled. (For example, I still get grief for not having Ash and President Obama actually meet in the “Ash Saves Obama” miniseries I wrote years ago.) So here we have Norman Treadwell of the “Patriot Party” using catchphrases and rhetoric that sounds oddly…familiar. Page FourteenAlso note that the Necronomicon is an active player in this whole scenario. That was another element of the story that just made it more interesting for me as a writer. And here is where Ash finds himself going from observer of this whole political process… Page Fifteen…to getting thrown into it, quite literally! Because you can’t have an AoD story without some Deadite mayhem, this seemed like a good time to cut the chatter and throw some action in to move things along. Again, Diego does a nice job of laying it out and going from comical to brutal, just like in the Evil Dead movies. Page SixteenAnd here is where people on social media are going to allege that I’m a right-wing gun nut, which I’m really not. You’ve gotta admit, though, the line works. This sequence is meant to show how the cult of personality often takes hold in the election process. It’s not who you are or what you can do that matters, but how people perceive you. Page SeventeenYet again, the Necronomicon gets involved, and this is where Ash’s role is solidified in the story. How do you get a store clerk to run for president? Same way you get the nation to talk about Joe the Plumber. Give him 15 minutes of fame and fan the flames a bit. I say that this is Shakespeare’s “Some are born great, some achieve greatness, and some have greatness thrust upon them” in play. Page Eighteen & NineteenThese pages take me back to my discussions with Joe Rybandt and how the story would play out. After some back-and-forth, I said “Ash runs for president and has the Necronomicon as his campaign manager.” Not that great a stretch when you consider that George W. Bush had Karl Rove as his campaign manager. Also, I wanted to refer to the National Association for the Right To Bear Arms as NARBA, but it sounded too much like NAMBLA and well…hate mail. Page TwentyAnd now the cable news networks – with their 24-hour news cycles desperate for new content – get involved. Global News Network and CONservative News will play a major part in this election, just like their “real world” counterparts do in ours. Shout out to Diego for the Bill O’Reilly-looking CON News pundit. That was a nice touch. Page Twenty-OneFor those who aren’t familiar, here’s the quote that Ash mangles in his stump speech: “It is a well-known fact that those people who must want to rule people are, ipso facto, those least suited to do it… anyone who is capable of getting themselves made President should on no account be allowed to do the job.” – Douglas AdamsHe did say he wasn’t very good with words, right? Page Twenty-TwoIf you can’t tell, Sexton and Anders’ campaign rhetoric is inspired by almost a year of listening to Clinton and Sanders going back and forth, and how the media has been disseminating their messages to the public. If you ask me, television and social media have played a greater role in this presidential election than in any before. Especially when you consider that the most controversial candidate of the 2016 election got almost all of his exposure for free via the television news networks. We all agree that Trump is a deadite, yes? Page Twenty-ThreeHere’s is where we get to the “deal with the devil” part of the story. And it’s inspired by a scene from “The West Wing” when Josiah Bartlett admits to a group of farmers that he screwed them on a tax bill. His matter-of-fact speaking is what gets Josh to work for him. Well, Ash is no Josiah Bartlett, but he is a decent guy, so he believes in the inherent good of people. On the other hand, the Necronomicon only knows people for the bad that they can be. And he’s telling Ash that if he wants people to listen to him, he needs to appeal to that darker side of human nature. So when Ash starts off mimicking the rhetoric he’s heard and seeing that it’s not getting him anywhere… Page Twenty-Four…he decides to go with the Necronomicon’s advice and lies to the group of veterans. It’s a lie of omission, yes, and in his own head he can rationalize it to himself because while he may not be a veteran of a human war, he has been fighting against the armies of darkness for decades. So using his own amputation as evidence that he is a fellow veteran is rather deceitful, but has it’s own logic.From here on out Ash is using the Necronomicon’s brand of “truth”, which is mostly lies mixed with a bit of truth. He’s finally become a politician. Twenty-FiveBack to the 24-hour news cycle and suddenly our man Ash is very popular! The “I shot a guy” line was inspired by Donald Trump saying that he could shoot a guy in the street and still see his poll numbers rise. Which they did. When I wrote this page I thought that I was going a bit too “out there” as far as the stuff Ash could get away with saying. Since then Trump has shown that I was too reserved.And at this point readers should realize that Ash in the Donald Trump of the AoD universe. Page Twenty-SixAs this chapter draws to a close, and we see how the Necronomicon’s influence has affected the campaign, Ash has his “Howard Dean moment.” If you don’t know what I’m talking about, Google “Howard Dean Yeah” and you’ll see what I’m talking about. It’s hilarious. Page Twenty-SevenOkay, maybe it seems a bit far-fetched that a third party candidate would get on the debate stage on the eve of a hotly-contested election, but we are talking about a comic where a store clerk fights demons and zombies, right? Page Twenty-EightIt tickles me that the debate takes place in Atlanta Georgia. This sets up a very subtle jab at “The Walking Dead” to come in a few pages. Page Twenty-NineThe jacket that Ash wears was a creation of Diego Galindo and cover artist Elliot Fernandez. The backstory being that Patriot Party headquarters sent him the jacket to wear during the debate, and that Ash initially resisted but then relented. Well, as I’m writing this I realize that I’m getting bogged down in details again and slowing down the story. So I included the line where Delilah says “get your jacket” and the reader can just assume that Ash has horrible fashion sense. Which he does. The words that Ash writes on his hand are actually Sumerian and is an incantation of truth and revelation. Page Thirty – Thirty-TwoGonna make a confession here: as I was writing these pages, I still hadn’t really decided who was going to be revealed as the “agent of the Great Darkness.” I had scenarios planned out for whether it was Sexton (whose name should have been a dead giveaway) or Anders. And each scenario had their strengths and drawbacks.Also, I made myself laugh when I write the “Professor Santa Claus” line. I may be the only person in the world who thinks it was funny, but that’ enough for me. Page Thirty-Three & Thirty-FourOh yeah…if you #StandWithHer you just might be writing some hate mail about this, but remember, it’s just a comic book! I also expect some MRAs to high five each other over this.Guys?Don’t…. Page Thirty-Five…because I went ahead and made them both demons anyway! This would lead into the very subtle jab that I take at The Walking Dead on the next page. Which is if you put Ash in Atlanta, facing a bunch of zombies… Page Thirty-Six…he just needs one page to kill them all! Thirty-SevenRemember how I said I don’t think I got crazy enough with the story? I still hold to that, even with this ending. Because with the stuff that Donald Trump has been saying, Ash seems downright reasonable. Thirty-EightAnd so we close with our hero in the White House and asking the same question that so many have been asking during this election season. (Delilah echoing the end of “Ash Saves Obama” because I just love that line.) And we discover that the Necronomicon has been playing us all along? Thanks for coming along for the ride everyone! I hope you enjoyed it as much as I did! DON’T FORGET TO VOTE!
03/14/26 @ 2:53 pm EST
Multiple sites, including Deadline and Variety, are reporting that one of the stars of the upcoming HBO series Lanterns will be making taking his character to the big screen. Aaron Pierre, who plays new Green Lantern John Stewart, is now set to appear in the upcoming James Gunn film Man of Tomorrow. Though not officially a Superman sequel, MoT stars David Corenswet and Nicholas Hoult reprising their roles as Superman and Lex Luthor along with other returning cast members Rachel Brosnahan, Skyler Gisondo and Sara Sampaio. This film will also introduce another popular DC Comic’s villain, Brainiac, played by German actor Lars Eidinger. Pierre joins DC’s cosmic police force along with Kyle Chandler as Hal Jordan as they team up to investigate a murder in Nebraska. The tone of the Lanterns series is much darker and grounded, in the style of a True Detective season, but this move drives home that the series is connected to Gunn’s growing DC Universe that also includes Peacemaker and the animated Creature Commandos. The interesting thing to note is that while Pierre’s Stewart will appear, there is no word on whether Nathan Fillion’s Guy Gardner, the Green Lantern introduced in Superman, will return. Fillion is also set to appear in Lanterns, having told reporters he has sworn more in his appearance in the upcoming series than in all of his previous roles combined. This may not bode well for the ring-wielding hero or his bowl cut. Lanterns is set to debut in August on HBO Max and Man of Tomorrow is scheduled for July 2027.
03/14/26 @ 2:34 pm EST
The anticipated reboot of Buffy the Vampire Slayer will not be moving forward at Hulu. The news was broken to disappointed fans by producer and returning star Sarah Michelle Gellar on her Instagram this morning. The streamer had originally ordered a pilot to be directed by Eternals director Chloé Zhao from a script written Poker Face writers by Nora and Lilla Zuckerman. Gellar wrote in her post, “I want to thank Chloé Zhao because I never thought I would find myself back in Buffy’s stylish yet affordable boots. And thanks to Chloé, I was reminded how much I love her and how much she means, not only to me, but to all of you. This doesn’t change any of that, and I promise if the apocalypse actually comes… you can still beep me.” Sources say that the initial reaction to the pilot were not good and while discussions were had about reworking the pilot, Hulu has decided not to proceed but remains excited about the Buffy IP and will likely regroup and find a new approach to move the franchise forward.
02/21/26 @ 2:38 pm EST
You may have noticed that I’m not the biggest fan of ‘Industry Insiders’ who have paywalls set up to dole out rumors like… well, I couldn’t find a metaphor that wasn’t extremely insulting so we’ll just move on. Those ‘insiders’ need to have a ready supply of rumors to keep their subscribers coming back and since there is no accountability for erroneous rumors, one has to wonder if some of them are just made up out of thin air. James Gunn, co-head of DC Studios, has a times come out and addressed a batch of rumors that fans ask him about on social media. He did this again recently and here are some of the rumors he addressed along with his response. A report that the upcoming Man of Tomorrow has changed its title to Superman: Man of Tomorrow. Gunn has said before that this was more than a Superman movie and confirms the title has NOT changed by simply saying, “Nope.” Another report says that the film with begin filming in a few weeks, and while it will begin shortly, he says “by strict definition of Few, nope.” Reports say that he’s trying to rush through Matt Reeves’ The Batman Epic Crime Saga so he can then get to Brave and the Bold. That’s another ‘Nope’. Scoopers claim that Paradise Lost, the Wonder Woman prequel series was now dead or shelved. I know this will surprise you, but he said, “Nope”. And he did confirm one thing, that Superman does not believe in Santa Claus because, “He’s an adult.” Rumors can be fun to talk about and debate, but if they set unrealistic expectations that ruin the film for someone, then that’s a problem. And paying for rumors… that seems a bit crazy to me.  ...
02/21/26 @ 2:21 pm EST
Many MCU fans wonder why the events of Daredevil: Born Again won’t be even referenced in upcoming films like Spider-Man: Brand New Day. In Born Again, Wilson Fisk ( Vincent D’Onofrio) is the new Mayor of New York and has declared martial law along with creating a taskforce to hunt down vigilantes and you would think someone like Spider-Man ( Tom Holland) would be on his radar. But that’s not going to happen on the big screen, no Fisk in BND and SFX Magazine thought that would be a good thing to ask Born Again showrunner Dario Scardapane about. “I’d be into it, because I dig the comics! But no, that’s been kind of a fun and challenging thing. We know there’s a huge world out there of the MCU. This corner of it has crossovers. We’ve seen Daredevil in other shows, there are other characters that are going to be popping up in movies and stuff, and that all goes into the larger MCU of it all. The joke we make is, ‘Oh, those guys are uptown – we’re downtown!’ We kind of have a pocket that’s in this world of Hell’s Kitchen, in this world of New York. I always think that maybe these characters take a little vacation into the larger world but the story that we’re focusing on is really granular.” Let me translate that, “They can borrow our toys, but we can’t touch there’s.” A shame as we all want a real Daredevil/Spider-Man crossover.
02/14/26 @ 2:33 pm EST
“You have failed this beach!” Okay, there is probably no way Stephen Amell will say that line in the new Baywatch reboot, but I can’t be the only one who thought about it. Fox announced yesterday that the former Arrow, Heels and Suits LA star would be the lead in the networks bid to recapture the popularity of their lifeguard themed drama from the 90s. Amell will be playing the role of Hobie Buchannon, a role first introduced in the OG series. Hobie’s world turns upside down when Charlie, the daughter he didn’t know he had, shows up ready to put on the red bathing suit and follow in the family business. The show got a straight-to-series 12-episode order back in September, so the network is moving quickly. An interesting note is that Amell is the right age if the network wanted to bring back David Hasselhoff to reprise the role of Hobie’s father Mitch for an episode or two.
02/14/26 @ 2:12 pm EST
You may not have known this, but in 2021 a Zatanna movie was in the works. J.J. Abrams had given the project to Emerald Fennell to script as she was coming off 2020 directorial debut, A Promising Young Woman. So, what happened? According to Fennell, who recently joined the Happy Sad Confused podcast, what she had written was “probably too far away from the genre.” She was very honest about the work, saying: “I think it was demented because I was probably going through it at the time. And the thing is, I think what I can’t help but—and then, I’d just finished A Promising Young Woman, and there was this huge thing in this world I’d never operated in. And again, it was a kind of superhero movie, and I was like, ‘How do I make the version of a superhero movie that I would connect to emotionally?’ Which is sort of the woman in the middle of a nervous breakdown, so it’s a script reflective of a woman in the middle of a nervous breakdown. And in terms of what that means, I suppose it just meant that it was probably too far away from the genre.” For those of you who are not familiar with Zatanna, she was created by Gardner Fox and Murphy Anderson in the pages of November 1964’s Hawkman and has been a consistent magical character in the DC Universe ever since, regularly teaming up with Batman, John Constantine and was a member of the Justice League. Fennell went on to describe the script, “It was really dark. I haven’t read it for a really long time, because I found it really difficult. Because, also the thing is, I love JJ [Abrams] so much, and he took a chance offering me to do it, and I really wanted to deliver something amazing for them. And I always felt like I hadn’t quite maybe delivered the thing that they wanted. So, I haven’t read it since, and I wonder if I read it now, I’d be more generous toward myself. But I felt like, I wished I’d been able to deliver the thing they wanted. They were really lovely about it, it’s even just remembering. You’re making me remember scenes, I’m like, ‘Nobody would have made that.'” I have to admit I totally want to read that script now.  ...
02/07/26 @ 11:45 am EST
Don’t expect to see Vincent D’Onofrio show up in Spider-Man: Brand New Day. It seems the rights to the character still precludes him from appearing in a film unless Sony wants him to. Which, yes, Brand New Day is a Sony/Marvel production… but while visiting the Bingworthy podcast, the Kingpin actor responded to the question about the current mayor of the MCU NYC showing up by saying, “No. I think I’ll just wait until they have the rights to my character and they put me in one of those movies, and then I’ll figure it all out.” This makes sense that Marvel can’t just have the character show up in any random film, like The Thunderbolts, without Sony saying okay, but he is available for television appearances. Why Sony has chosen to not let the character show up in a Sony film though seems a little odd, unless the actor is using the rights issue as a cover to keep from telling us that Wilson Fisk will not be the mayor after the events of the upcoming Daredevil: Born Again season two, which is scheduled to release in March and complete well before Brand New Day hits theaters.
01/31/26 @ 2:22 pm EST
In 1989 writer/artist John Byrne was working on the West Coast Avengers title for Marvel and decided to have some fun. Since there was both an east and west coast version of the team, he decided to make a third one, in the middle of the country, and keeping with the body of water theme to the names… we got the Great Lakes Avengers. The team was made up of five founding members: Mr. Immortal, Flat Man, Big Bertha, Dinah Soar and Doorman and while the team has probably had more cease-and-desist lawsuits filed against them than real battles, they have been around for years now and have popped up a lot. The interesting thing though is that two of these members have now made appearances in the MCU. And not just blink-and-you-missed-it moments. Both Mr. Immortal and Doorman have had at least half, if not a full episode of a series dedicated to them. In She-Hulk: Attorney at Law, David Pasquesi plays Craig Hollis aka Mr. Immortal who has his immortal ability and uses it to get out a marriages, which he has a lot of. When pressured by his own attorneys, he leapt out of a high-rise window and plummeted to the street below, slamming into the roof of a car, only to pop right back up and walk away. It doesn’t end well for him though as he is forced to pay off all of his exes. Then we get to meet DeMarr Davis aka the Doorman in the new Wonder Man series. Byron Bowers plays the man with the ability to use his body as a door in and out of the dark dimension. While he is a mutant in the comics, in the MCU he gets his abilities by touching toxic waste from Roxxon, similar to how Cloak & Dagger got their powers. DeMarr becomes a cautionary tale about chasing fortune and fame in Hollywood that may have cost the life of beloved actor Josh Gad. It also made the industry enact a law banning superpowered people from working in show business. This is a major plot point in the series. With two of the five characters both located in Southern California, could we end up getting the rest of the team at some point and them relocating for a fresh start? Sounds like the perfect idea for one of those Marvel Spotlight one-hour specials.  ...
01/18/26 @ 2:23 pm EST
Fans are eager to see the upcoming Lanterns series on HBO and besides a still shot and a few seconds of footage, very little about the series is known at this point. We got our first comments about it from series star Kyle Chandler who will be playing one of the most well-known Green Lanterns, Hal Jordan. Chandler was being interviewed on the Today Show for his new film The RIP with Ben Affleck and Matt Damon. During the interview he was asked about Lanterns and said, “I’ve never had as much fun shooting something as I did that. The people from the top to the bottom. I can’t say enough about Chris Mundy, and the producers, the DC folks. It was an excellent experience. I expect the show to be as good as the experience I had. Aaron Pierre, who I worked with, he and I had a great time.” The series is slated to be released later this year and comes from Mundy, Damon Lindelof and Tom King. Joining Chandler and Pierre in the cast are Ulrich Thomsen as Sinestro, Nathan Fillion as Guy Gardner and then Kelly Macdonald, Garret Dillahunt, Jason Ritter, Poorna Jagannathan, and Paul Ben-Victor. There will be eight episodes and it is said to be mostly an Earth-based mystery set in the heartland of America with a True Detective vibe.
01/17/26 @ 12:41 pm EST
Netflix’s proposed acquisition of Warner Bros. has stirred plenty of speculation across Hollywood, but one message from the streamer’s leadership has been unusually clear: the theatrical experience isn’t going anywhere. In fact, if the sale closes, Netflix says it will strengthen Warner Bros.’ traditional theatrical model rather than shrink it. Ted Sarandos, Netflix’s co‑CEO, has repeatedly emphasized that Warner Bros. films will continue to enjoy a 45‑day exclusive theatrical window—a stance that directly counters fears that Netflix would rush major releases to streaming. Sarandos described Warner Bros.’ theatrical distribution as a “phenomenal” engine that generates billions in revenue, insisting Netflix has no intention of putting that at risk. This commitment marks a notable shift in tone for Netflix, which historically prioritized streaming-first strategies. But after reviewing Warner Bros.’ financials, Sarandos acknowledged that the economics of theatrical releases are stronger than Netflix had previously modeled. He framed the 45‑day window not as a compromise but as a competitive strategy: Netflix wants to “win opening weekend” and “win box office,” embracing the same metrics that drive traditional studios. Industry observers have taken notice. While some feared the acquisition would accelerate the decline of theatrical exclusivity, Netflix’s public stance suggests a more balanced future—one where streaming power and box office ambition coexist. For now, at least, moviegoers can expect Warner Bros. films to keep lighting up big screens for a full month and a half before landing on Netflix’s platform.
|