July 20, Mt. Laurel, NJ: Dynamite is proud to announce the continuing smashing success of The Boys in its new deluxe reprint line of oversized omnibuses. To date across nearly four weeks, standard and signed copies of the three volumes have amounted to $1,328,579.64 in revenue across the industry in multiple channels. This is in addition to the revenue retailers generated for the in stock best-selling regular paperback omnibus sales and the original hardcover collections.
Designed for the 15th anniversary of the series, released specifically during the epic third season on Amazon's Prime Video, the new omnibus format had been anticipated for a while. Now with all three volumes in the hands of fans of The Boys, everyone is enjoying revisiting or experiencing for the first time the incredible saga by Garth Ennis, Darick Robertson, and so many more talented creators.
The omnibuses have been a rousing success with retailers in the direct market, making them money in a short span of time while the show was at its peak of attention going viral on social media for thrilling moments like the adaptation of the controversial "Herogasm" story and the debut of Soldier-Boy played by fan-favorite actor Jensen Ackles.
Dynamite also offered the volumes on Kickstarter, following their availability to preorder through retailers rather than before. This avenue was used for one to offset the cost of printing domestically, which expedited the release dates for retailers and fans alike. It also captures new audiences and customers that are not actively plugged in or aware of the ongoing comics market or may even not purchase from avenues like Amazon. Ultimately these new fans brought in will grow the market and Dynamite will be promoting to them about further projects. Combining the sales to the comics and book market, and the crowdfunding pledges, The Boys omnibus hardcovers have generated approximately $1,440,000 at at retail, and with the continued sales on the third volume, will break $1.5 million.
"We wanted to bring these deluxe editions out for the 15th Anniversary, and solicited them earlier in the year shooting for releasing during Season 3," said Nick Barrucci, Dynamite CEO and Publisher. "When orders came in, they were solid, but we decided to roll the dice, and overprint considerably as we had faith in the comics, and in the TV series. We overprinted each volume by more than four times the initial orders, and ensured that they were in stores during the third season, and it is extremely rewarding to see retailers do so well with the books as fans are helping sell through, and having sold out of volume 1 and nearly sold out of volume 2, with some of volume 3 still in stock at Diamond Comic Distributors. But printing in North America was considerably more expensive, and we were fortunate that in creating a crowdfunding campaign to help offset the additional costs also helped grow the comics market, as it brought in new fans who had never purchased through our Kickstarters in the past. And this was in addition to the money retailers generated in the industry. While we would have generated more money if we did the crowdfunding campaign first, it was important to us for retailers to have pre-sales first, and we then were able to help offset the printing costs and grow the market. I thank the retailers and fans for supporting our releases."
The first volume is sold out and back to press, to hit shelves again as soon as possible. Volume two is nearing selling out, and the third is similarly selling quickly as fans aim to complete their sets of these beautiful tomes.
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About Dynamite Entertainment
Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more. Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt. In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high-profile creators in comics and entertainment, including Gail Simone, Christopher Priest, Leah Moore, Kevin Smith, David Walker, Vita Ayala, Danny Lore, Neil Gaiman, Garth Ennis, Darick Robertson, Mark Russell, Brandon Thomas, Amy Chu, Reginald Hudlin, Nancy Collins, David Walker, Steve Orlando, Greg Pak, Jenny Frison, Matt Wagner, and a host of up-and-coming new talent. Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles - including Alex Ross and Jim Krueger's Project Superpowers - have debuted in the Top Ten lists produced by Diamond Comics Distributors. In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011. The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.
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